Meet the bakers

Black and white photo of a young woman with long wavy hair wearing a white t-shirt and dark pants standing in front of a young man with short, messy hair, a beard, wearing a black t-shirt, and sporting tattoos on his left arm, against a plain background.

We’re Josefina & Ezequiel, a creative team originally from Argentina. She has a sweet tooth for pastries, and he has a salty one for pizza. We like putting our hands to work, mixing things up to deliver ideas with a crispy craft on the outside and a juicy truth on the inside.

These ideas began slow-cooking many years ago in Buenos Aires, but we wanted to serve them on plates everywhere. So we started by adding a season at Ogilvy New York. Then, we let them rise at LOLA MullenLowe Madrid. And we’re currently baking them in the oven at BETC Paris.

Our recipe is simple: a balance of copy and art. The water and flour every good idea needs to satisfy even the toughest palates all around the world.

Thanks for stopping by!

Awards & Press

Cannes Lions
1x Silver
in Commerce (The Password Heist)

1x Bronze in Social & Creator (The Password Heist)
1x Bronze in Outdoor (Wash Away The Taboo)
1x Bronze in Industry Craft (Melting Icon)
1x Bronze in Brand Experience & Activation (Lynx With Catnip)
1x Bronze in Film (Lynx With Catnip)

1x Bronze in Social & Influencers (TAG: The Game)
4x Shortlist (Lynx With Catnip)
4x Shortlist (The Password Heist)
2x Shortlist in Direct (TAG: The Game)
1x Shortlist in Film (Sweeter Than The Sweetest)

D&AD
1x Graphite in Commerce (The Password Heist)
1x Wood
in PR (The Password Heist)
1x Wood in Film (Sweeter Than The Sweetest)
1x Wood in Press and Outdoor (Melting Icon)
2x Shortlist
in Outdoor, Art Direction (Melting Icon)
1x Shortlist in Experiential (The Password Heist)


Clio Awards
1x Silver
in Film (Sweeter Than The Sweetest)

1x Bronze in Integrated (Lynx with Catnip)

One Show
1x Gold in Social Media (The Password Heist)

2x Silver in Print & Out of Home (Melting Icon)
1x Bronze in Social Media (The Password Heist)
1x Merit in Social Media (The Password Heist)
2x Merit in Out of Home (Melting Icon)
1x Merit in Out of Home (Wash Away The Taboo)
2x Finalists
in Gaming / Social (TAG: The Game)
3x Finalists
in PR, Design and Social (Melting Icon)
1x Finalist
in Innovation (The Vegan Dress)

The Andy Awards
1x Gold
in Idea (TAG: The Game)

1x Gold in Craft (TAG: The Game)

UK Creative Circle
1x Gold
in Photography (Wash Away The Taboo)
1x Gold in Craft (Wash Away The Taboo)

Dutch Creative Circle (ADCN)
1x Bronze
in Photography (Wash Away The Taboo)

Belgium Creative Circle (Creative Belgium)
1x Bronze
in Film Craft (Sweeter Than The Sweetest)

Spain Creative Circle (CdeC)
1x Gold
in Idea (Sweeter Than The Sweetest)

1x Gold in Craft (Melting Icon)
1x Silver in Idea (Lynx With Catnip)
1x Silver in Idea (Melting Icon)
1x Silver in Strategy (Melting Icon)
1x Silver in Art Direction (Melting Icon)

1x Bronze in Idea (Wash Away The Taboo)
1x Bronze in Content (Wash Away The Taboo)
1x Bronze in Craft (Wash Away The Taboo)
1x Bronze in Idea (TAG: The Game)

1x Merit in Craft (Lynx With Catnip)
1x Merit in Strategy (Lynx With Catnip)
1x Merit in Craft (Sweeter Than The Sweetest)
1x Merit in Innovation (The Solar Priceboard)
1x Merit in Design (AWA by Magnum)
1x Merit in Innovation (The Vegan Dress)


Argentina Creative Circle (Diente)
1x Gold in Interactive (Filterless Filter)

El Ojo de Iberoamérica
1x Grand Prix
in Print Craft (Wash Away The Taboo)
1x Grand Prix in Film (Sweeter Than The Sweetest)
1x Gold in Best Copy (Wash Away The Taboo)
1x Gold in Film (Sweeter Than The Sweetest)
1x Gold in Print (Melting Icon)

1x Gold in Design (Melting Icon)
1x Silver in Social (Wash Away The Taboo)
1x Silver in Health (Wash Away The Taboo)
1x Silver in Design (Wash Away The Taboo)

1x Silver in Outdoor (Wash Away The Taboo)
1x Silver in Film (TAG: The Game)
1x Silver in Media (The Vegan Dress)
1x Silver in Best Local Idea (Sweeter Than The Sweetest)
1x Bronze in Film (TAG: The Game)
1x Bronze in Sustainability (Wash Away The Taboo)
3x Shortlists in Outdoor & Best Local Idea (Lynx With Catnip)
1x Shortlist in Print (Thick Cracking Chocolate)
1x Shortlist in Film Craft (Sweeter Than The Sweetest)
#1 Best Agency in Spain LOLA MullenLowe (2022,2023 & 2025)

Eurobest
1x Gold
in Social & Creator (Lynx with Catnip)

1x Gold in Brand Experience (Lynx with Catnip)
1x Silver
in Outdoor (Wash Away The Taboo)
1x Bronze in Film (Lynx with Catnip)

1x Shortlist in Film (Lynx with Catnip)
1x Shortlist in Brand Experience (Lynx with Catnip)
2x Shortlists
in Outdoor & Design (Wash Away The Taboo)

Lürzer's Archive
Issue III - 2023 (Wash Away The Taboo)
Issue I - 2023 (Melting Icon)
Issue I - 2024 (Featured in Food + Drink 23 Special Report)

The One Club for Creativity
Next Creative Leader 2024 (Josefina)

Next Creative Leader Jury 2025 (Josefina)

Effie Europe
1x Gold
in Market (Thick Cracking Chocolate)
1x Silver in Media (Thick Cracking Chocolate)

The Gerety Awards
1x Shortlist
in Communication (Sweeter Than The Sweetest)

1x Shortlist in Digital (The Password Heist)

JCDecaux
1x Grand Prix (Melting Icon)
1x Gold (Melting Icon)

The Drum
1x Gold
in Influencer Marketing (TAG: The Game)

El Sol
1x Grand Prix
in Film (Sweeter Than The Sweetest)
1x Gold in Film (Sweeter Than The Sweetest)
1x Gold in Film (Lynx With Catnip)
1x Gold in Film (TAG: The Game)
1x Gold in Business Transformation (Wash Away The Taboo)
1x Gold in Best International Idea (Lynx With Catnip)
1x Gold in Craft (Melting Icon)

1x Gold in Outdoor (Melting Icon)
5x Silver (TAG: The Game)
1x Bronze in Design & Outdoor (Wash Away The Taboo)
1x Bronze (TAG: The Game)
1x Bronze
in Outdoor (Melting Icon)
1x Shortlist in Print (Thick Cracking Chocolate)

Various logos of news outlets, music platforms, and social media, including Reuters, Rolling Stone, CNN, BBC, The Drum, MSN, and YouTube.
A collection of logos from various media and news outlets including CNN, CBS, Fox News, NBC, ABC News, BBC News, New York Post, National Geographic, Sun, Vogue, Metro, The Times, BAZAAR, campaign, It's Nice That, AdAge, Sports Illustrated, AdsWorLd.

Work Experience

Creative Team: BETC Paris (2025 - Present)
Creative Team: LOLA MullenLowe Madrid (2020 - 2025)
Creative Interns: Ogilvy New York

Instructors: Miami Ad School Madrid & Buenos Aires

Fancy a treat?

Close-up of a cross-section of a hollow, dry, and crispy torn bread or pastry with a golden-brown crust.