Cornetto White Rose

To launch its platform “Unwrap it” in South East Asia, Cornetto partnered with a K-drama sensation loved across all these different cultures: Cha Eun-woo. The  films show how this actor –known for his charisma and professionalism– loses track of time and responsibility as soon as he unwraps a Cornetto. Aired in Thailand, Indonesia, Philippines and more, the campaign combined the glamour of K-drama celebrities and the funny, relaxed world of Cornetto to demonstrate that once you unwrap, you can’t go back. PS: Proud of the music’s picks.

CREDITS

ECD: Tomás Ostiglia
Creative Directors: Kevin Cabuli, Dante Zamboni, Jorge Zacher.
Creative team: Josefina Mateo Burton & Ezequiel Scarpini
Managing Director: Tom Elliston
Account Director: Barbara De La Plaza
Account Supervisor: Claudia Matas
Head of Production: Felipe Calviño
Producer: Jorge Saade

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·

MEET THE BAKERS

Close-up of violin strings, bridge, and tailpiece.

EST.

2018

Ideas Baked Proper Good

FRESHLY MADE EVERYDAY

A swirled mixture of light beige, dark brown, and caramel-colored chocolate with a chocolate spoon labeled 'MAGNUM true to pleasure' resting on it.
A man and a woman lying in bed surrounded by large pink and yellow teddy bears, with pink tufted headboard and floral wallpaper in the background.

Be Sweeter Than The Sweetest / Axe

Video game box for "T.A.G: The Game" with images of four diverse characters and the tagline "Only Available in Real Life," set against a black background.

TAG: The Game / Persil UK

A man with curly hair and a mustache lies on the ground, propped up on his elbows, next to a can of Lynx body spray with a cat design. The background is plain and dark.
Open magazines spread out on a surface, displaying various photographs of people in intimate and relaxed settings, with some pages containing text and abstract images.

Let’s Wash Away The Taboo / Persil

A woman in a red coat holding a popsicle, standing on a park sidewalk surrounded by pigeons flying in the air on a sunny autumn day.
Man in traditional clothing standing by ice cream display board on a beachside walkway.

The Solar Priceboard / Wall’s

Woman wearing a sheer, brown dress with decorative elements, standing in front of a red backdrop with large white script that reads 'Vogue 2022'.

The Vegan Dress / Magnum

Thick, cracking chocolate / Magnum

Lynx with Catnip / Lynx UK

Melting Icon / Magnum UK

A miniature tea party scene with plush animal toys around a small wooden table, featuring a box of PG tips tea bags, cups, a teapot, and decorated with puzzle pieces, with a warm, cozy background.
A woman with dark skin and braided hair sitting against a green background, wearing a patterned cape, large earring, and colorful accessories, with a serious expression.

AWA x Magnum

Make The Switch / PG Tips UK

An elderly man with a long white beard and glasses sitting on a plaid armchair, reading a letter in a warmly lit room with framed pictures on the wall.
Three people sitting on a park bench, each holding a small ice cream cone, with a woman on the left in a beige coat, a man in the middle wearing a baseball cap and green jacket, and a woman on the right in a blue coat.

Cornetto feat. Cha Eun-Woo

A person playing a grand piano in front of a large, fiery sun-like explosion with electric sparks, creating a surreal and dramatic scene.
Chocolate ice cream with a chocolate flake on a light background

The Pleasure Remixed / Magnum

JVKE feat. The Sun / Magnum

A smartphone displaying a young woman with arms crossed, wearing a green bandana around her neck and a teal shirt, with a green background filled with collage images of people wearing green bandanas.

Filterless Filter

The Most Unexpected Gift / ToysRUs

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·