The Solar Priceboard

Pakistani ice cream lovers are struggling with a huge enemy: power cuts. To support shopkeepers during the daily energy outages, Wall’s changed its most effective media for the first time in over 100 years. The Solar Priceboard is equipped with double solar panels, an internal battery and an automatic switcher. Each unit can support an ice cream freezer for around 6hr per charge and is capable of producing over 675.000 watts per year, offering a sustainable source of clean energy. Who would have thought the sun could actually save the ice creams from melting?

A street scene with a group of six men gathered around a red ice cream cone menu board, surrounded by small shops and market stalls in the background.
Man behind a grocery store counter with shelves of candies, snacks, and personal care items in the background.
Diagram of The Solar Priceboard, highlighting features such as conductive UV layer, 6-hour supply battery, solar bypass, dual solar panels, 26-degree panel angle, and three charges per day.
Diagram of The Solar Priceboard showing solar panels, backup battery, and conductive UV layers.
Sketch of cityscape with floating solar-powered freezer units above the buildings, with the heading 'Introduction' and a paragraph discussing solar energy integration into appliances like freezers.
Black and white diagram of an ice cream stand with text explaining its purpose. The stand is a technical drawing with several compartments, and there is a title and description emphasizing its independence from the electrical grid to prevent ice crea
A solar price board with a grid pattern background, displaying test conditions for solar energy capture, including scenarios of external air temperature of 11°C and internal temperature of 25°C, with logos of various brands at the top.
Diagram and description of a conductive UV layer on solar panels, highlighting enhanced durability and efficiency through ultraviolet light curing, with illustrations of solar panels and UV layer
A diagram of a freezer unit with a detailed explanation of its operational dynamics at -18°C, illustrating a cyclical pattern of running for 4 minutes and off for 10 minutes, along with a separate drawing of a tool storage cabinet with various tools
Diagram of a solar power backup system with a Wall's freezer, a solar panel, an electronic controller, and a power pole, illustrating the solar bypass system for maintaining power during outages.
Line drawing of a solar panel setup with a tilted, rectangular solar panel on a stand. The panel has numerous horizontal lines representing solar cells, and the setup includes an electronic box with a circular knob and two small buttons or switches.
Technical diagram of a solar priceboard with information on energy consumption and battery specifications, including text on efficient energy management and high-capacity deep cycle gel batteries.
The Solar Priceboard showing recommendations for optimizing system performance and energy resilience, including integration of grid electricity, solar panel functionality, and temperature management.
End of a document with the title 'Conclusion' and paragraph discussing the Solar Priceboard project, its benefits for small shops in Pakistan, and features like solar energy, UV layer, solar bypass system, and its impact on energy management and econ
Title page for 'The Solar Priceboard' project, featuring logo images along the top, large styled text in the center, and a subtitle mentioning technical analysis of a sustainable MVP solution for power cabinet operation during power cuts.

CREDITS

ECD: Tomás Ostiglia
Creative Directors: Kevin Cabuli, Dante Zamboni, Jorge Zacher.
Creative team: Josefina Mateo Burton & Ezequiel Scarpini
Creative Copywriter: Kenny Quiroz Sandoval
Managing Director: Tom Elliston
Account Director: Barbara De La Plaza
Head of Production: Felipe Calviño
Film Director: Abdullah Waseem

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·

MEET THE BAKERS

A black and white line drawing of a person standing on a small hill, looking at a large, glowing full moon in the night sky. The person is illustrated with simple lines and minimal detail.

EST.

2018

Ideas Baked Proper Good

FRESHLY MADE EVERYDAY

A wooden spatula with the brand name 'MAGNUM' and the phrase 'true to pleasure' rests on a surface with swirling chocolate and cream, creating a marbled pattern.
Two people lying on a bed with pink tufted headboard, surrounded by large teddy bears, one black and one pink, in a bedroom with vintage blue floral wallpaper. The person on the left has braids, and the person on the right has long dark hair, both appear relaxed and close.

Be Sweeter Than The Sweetest / Axe

Video game box for 'TAG: The Game' with artwork of four diverse young characters and people running, set against a black background.

TAG: The Game / Persil UK

A man with curly hair and a mustache lies on the floor in front of a black spray can labeled "LYNX" with an image of a white cat and the words "with Catnip" written on it. The background is dark and the floor is gray.
Arranged photo book pages featuring images of women lying on beds, legs, and feet, with some pages containing text and a splash of red paint or ink.

Let’s Wash Away The Taboo / Persil

A woman stands on a walkway in a park during autumn, surrounded by white pigeons flying around her. She is holding an ice cream cone and has curly hair, wearing a red coat, red and black striped shirt, blue jeans, and brown shoes.
A man standing on a sandy area outside an ice cream shop with a sign that reads 'Sea View', pushing a red ice cream freezer with various ice cream options and colorful advertisement images displayed on it.

The Solar Priceboard / Wall’s

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The Vegan Dress / Magnum

Thick, cracking chocolate / Magnum

Lynx with Catnip / Lynx UK

Melting Icon / Magnum UK

A table with a box of PG Tips tea bags, surrounded by plush animal toys including a bear, a zebra, a giraffe, a pig, and a dog, with teacups, a teapot, and a puzzle on the table, in a cozy room with warm lighting.
A woman sitting with her knee up, wearing colorful clothing, gold earrings, and a pink scarf on her wrist against a green background.

AWA x Magnum

Make The Switch / PG Tips UK

An elderly man with a white beard and glasses sitting in a cozy living room, reading a letter. He is dressed in Christmas-themed pajamas, with a plaid shirt, red pants, and black boots. The room is warmly lit, with a lamp and various framed pictures on the wall behind him.
Three people sitting on a park bench, each holding an ice cream cone, engaging in conversation, with a building and trees in the background.

Cornetto feat. Cha Eun-Woo

Person playing piano in front of a fiery explosion resembling the sun.
A chocolate-covered ice cream bar shaped like a pinecone with a wooden stick labeled 'MAGNUM'

The Pleasure Remixed / Magnum

JVKE feat. The Sun / Magnum

A woman with crossed arms wearing a teal shirt and a green bandana around her neck is seen through a smartphone screen. The background behind her is green with a collage of similar images.

Filterless Filter

The Most Unexpected Gift / ToysRUs

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·