The Vegan Dress

For the launch of Magnum Vegan, the goal was to reinforce the brand’s commitment to a more sustainable pleasure. We partnered with avant-garde designer Iris van Herpen to create an haute couture dress from the raw materials of Magum’s dairy free line.

The Vegan Dress was made of the major waste in the chocolate industry, cocoa bean husks. This stunning piece was launched during the Paris Fashion Week, and was later “reused” by Winnie Harlow at the British Fashion Awards.

A fashion model walking on a runway in front of seated audience members at a fashion show.
A woman posing in an avant-garde brown sheer outfit with metallic accents at an event with a red textured backdrop featuring white cursive text.
A model walking on a runway wearing a sheer, brown outfit with intricate metallic embellishments, including a flowing cape and decorated shoes.
Close-up of a person wearing high-heeled shoes and matching clothing with intricate metallic, sculptural embellishments.
A model walking on a runway during a fashion show, wearing a brown flowing outfit and high-heeled shoes, with an audience seated on both sides of the runway. Bright lights and decorative elements hang from the ceiling.
A woman with long black hair and makeup standing in front of a red wall with white cursive text.
Close-up of a model walking in rose gold high platform heels with intricate, flame-like designs, paired with sheer black tights.
A female model walking on a runway in a brown, intricate designer outfit with metallic and sheer details.
Woman in a sheer brown dress with artistic detailing standing in front of a red background with white script text that reads 'Fashion's Night Out' and a logo for Diet Coke.
Dark background with green leaves and a centered yellow text that reads 'Pleasure is in our nature' accompanied by a small icon of a leaf and a tree.
A woman with dark hair slicked back wears an avant-garde brown dress with metallic and leather-like accents, posed against a green background.
Model wearing an elaborate vegan fashion outfit in a grand, ornate interior. The outfit features flowing, translucent fabric and metallic accents, paired with high platform shoes. The setting includes decorative columns and arched windows, with the text 'MAGNUM VEGAN x IRIS VAN HERPEN' at the top and the logos 'THE VEGAN DRESS' and 'MAGNUM' at the bottom.

CREDITS

ECD: Tomás Ostiglia
Creative Directors: Kevin Cabuli & Jorge Zacher
Creative team: Josefina Mateo Burton & Ezequiel Scarpini
Design team: Yan Graller & Alan Chung
Managing Director: Tom Elliston
Account Supervisor: Cristina Panea
Head of Production: Felipe Calviño

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·

MEET THE BAKERS

Close-up of a black F-22 fighter jet flying in the sky with another aircraft in the background.

EST.

2018

Ideas Baked Proper Good

FRESHLY MADE EVERYDAY

A wooden spatula with the word 'MAGNUM' and the phrase 'true to pleasure' printed on it, set against a background of swirling chocolate and vanilla ice cream.
A man and woman are lying on a bed with pink tufted headboard, among large stuffed bears, one pink and one black. The woman is resting her head on the man's arm, both smiling.

Be Sweeter Than The Sweetest / Axe

Cover of the video game 'TAG The Game' showing four diverse characters in a collage, with smaller images of skateboarding and running below, on a black background.

TAG: The Game / Persil UK

A young man lying on the floor in a studio background with a can of Lynx with catnip spray in front of him.
Open magazines featuring photographs of nude or semi-nude women, some with visible blood stains, and handwritten text.

Let’s Wash Away The Taboo / Persil

Woman in red coat and jeans walking on a park pathway surrounded by flying white doves with autumn trees in the background.
A man in traditional South Asian attire stands next to an ice cream vending display on a beach, with a small ice cream freezer nearby and a beach hut labeled 'Sea View' in the background.

The Solar Priceboard / Wall’s

A woman posing at an event with a red geometric background and white script text behind her. She is wearing a sheer brown dress with shiny embellishments and a flowing train.

The Vegan Dress / Magnum

Thick, cracking chocolate / Magnum

Lynx with Catnip / Lynx UK

Melting Icon / Magnum UK

A table set for tea surrounded by knitted stuffed animals including a bear, a pig, a green striped creature, and a giraffe. There is a box of PG Tips tea, a blue teapot, cups, and saucers with cookies, set in a cozy, warmly lit environment.
A woman in colorful patterned clothing sitting with one knee up against a green background. She has braided hair, wears large earrings, and a pink silk scarf on her arm.

AWA x Magnum

Make The Switch / PG Tips UK

An elderly man with a white beard and glasses sitting on a plaid armchair, reading a paper, in a cozy room with warm lighting.
Three people sit on a bench, each holding an ice cream cone, in an outdoor setting during the daytime.

Cornetto feat. Cha Eun-Woo

A person playing a grand piano on a stage with a large depiction of the sun and fiery solar activity in the background.
Close-up of a chocolate-coated ice cream bar with a textured surface, mounted on a wooden stick labeled "MAGNUM", against a plain light background.

The Pleasure Remixed / Magnum

JVKE feat. The Sun / Magnum

A woman taking a selfie with her smartphone, showing her wearing a green neck gaiter with white and yellow designs, and a turquoise shirt. The background features a collage of various people's faces, many also wearing green accessories.

Filterless Filter

The Most Unexpected Gift / ToysRUs

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·