JVKE feat. The Sun

For the release of the new Magnum Sunlover & Starchaser, our dreams of becoming astronauts came true. Kind of. In partnership with NASA, we commissioned Dr. Robert Alexander to sonify the biggest star in the universe–the Sun. Alongside TikTok celebrity JVKE and grammy awarded producer Alex Metric, this out-of-this-world collaboration result in a song that has never been heard before.

LISTEN TO THE SONG

HOW DID WE PULL THIS OFF?

CREDITS


ECD: Tomás Ostiglia
Creative Directors: Kevin Cabuli & Jorge Zacher
Creative Team: Josefina Mateo Burton & Ezequiel Scarpini
Creative Team: Pedro Mezzini & Augusto Callegari
Creative Interns: Beatriz Zambrano, Leticia Díaz, Daniela González
Design Lead: Yan Graller
Senior Art Director: Alan Chung
Designer Trainee: Maria Sancho
Head of Production: Felipe Calviño
Managing Director: Tom Elliston
Account Director: Catalina Aguirre
Account Supervisor: Cristina Panea
Producer: Jorge Saade
Director: Joe Connor
Production company: Chief

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·

MEET THE BAKERS

Black and white abstract drawing of a face with squiggly lines and shapes.

EST.

2018

Ideas Baked Proper Good

FRESHLY MADE EVERYDAY

Marbled chocolate background with a wooden spatula labeled "MAGNUM true to pleasure".
A man and a woman lying on a pink, tufted bed with large pink and black teddy bear plush toys around them, and floral wallpaper in the background.

Be Sweeter Than The Sweetest / Axe

Cover of the video game 'Tag: The Game', featuring four diverse young characters, with a tagline 'Only available in real life' at the top.

TAG: The Game / Persil UK

A man with curly hair and a mustache lying on the floor next to a black aerosol can with a label that reads "LYNX" and an image of a white cat with green eyes, with the text "With Catnip." The background is dark and the floor is gray.
Open magazines featuring various photographs of women in different poses and settings, with some pages showing abstract or artistic images.

Let’s Wash Away The Taboo / Persil

A woman with curly hair, wearing a red coat, patterned shirt, and jeans, stands on a park walkway surrounded by flying pigeons, holding an ice cream bar in one hand and a small brown purse in the other. The scene is set in autumn with trees and bushes in the background.
A man standing on a beach beside a red ice cream menu board with various ice cream options and a small ice cream freezer nearby, with a beachside shack labeled "Sea View" and the ocean in the background.

The Solar Priceboard / Wall’s

Woman in sheer, brown and black outfit with metallic accents at an event with a red geometric background and large white cursive text.

The Vegan Dress / Magnum

Thick, cracking chocolate / Magnum

Lynx with Catnip / Lynx UK

Melting Icon / Magnum UK

A tea party setup with plush animal toys including a giraffe, zebra, and bear around a small wooden table, featuring a box of PG Tips tea bags, teapot, cups, and a mug with a cookie on top, with a cozy background of warm lighting.
A woman with dark skin and short braided hair poses with her arm resting on her knee against a solid green background. She is wearing large, round earrings and a colorful, patterned shawl or dress with pink, purple, and red tones.

AWA x Magnum

Make The Switch / PG Tips UK

An elderly man with a long white beard and glasses sitting on a plaid armchair, reading a letter in a cozy room with warm lighting and a lamp in the background.
Two women and a man sitting on a park bench, holding ice cream cones, in front of a building with columns and bare trees in the background, during the daytime.

Cornetto feat. Cha Eun-Woo

A person playing piano in front of a large glowing sun-like fiery orb with electric sparks, on a reflective surface in a dark space.
Chocolate ice cream bar coated with chocolate flakes on a beige background

The Pleasure Remixed / Magnum

JVKE feat. The Sun / Magnum

A woman taking a selfie with a smartphone, wearing a green bandana and shirt, standing against a background filled with similar images of her and others, all wearing green accessories.

Filterless Filter

The Most Unexpected Gift / ToysRUs

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·