Lynx with Catnip

Turns out, 60% of cat owners would dump a partner their cat doesn’t like. That’s why Lynx stepped up and created its most ambitious fragrance to date: Lynx with Catnip. Made with that plant cats can’t resist, this is  the first-ever body spray designed to charm both humans and their cats.

A can of Lynx with Catnip spray for humans, featuring a cat with green eyes and the words "With Catnip" in neon green on a black background.
Packaging of Lynx with Catnip spray, including the front, side, and back views, with images of a cat with green eyes and a black background.

CATNIP: THE PLANT CATS LOVE

Catnip is nature’s love potion for felines. This mint-family plant contains Nepetalactone, a compound that mimics cat pheromones, making them playful, affectionate, and instantly drawn to it. And for the first time ever, it’s been bottled into a fine fragrance.

Digital illustration of catnip plant with glowing green labels indicating scientific name Nepeta cataria, family mint, and compound nepetalactone, on a black background.

LET’S PUT IT TO THE TEST

We sent it to those who needed it most: real couples struggling with cat rejection.
Helping more than one guy get finally approved.

MISSING CHANCES

Lynx with Catnip hit the streets of London with a reversioned of the classic “Missing” posters. This time, the contact sheet was turned into the ultimate sampling experience.

A series of five printed advertisements for a catnip product, each featuring a different cat and bold headlines with humorous text about cats and catnip, with images of cats and a row of catnip cans at the bottom.
Three lanyards for a snell test with a picture of a diggy mannequin in a green and black outfit, with the text 'SNELL IT' printed on them.
A man in a gray cap takes a photo of a help wanted poster with a black cat on a brick wall.

A SPECIAL OUT OF HOME
FOR A SPECIAL AUDIENCE

If we talk cats, we can’t forget about the toughest, meanest of them. To put the fragrance to the test, we took it right where they could smell it – to Crystal Palace Park, a place known for its feline legacy. In the middle of the night, the fiercest felines became the sweetest kittens.

Billboard advertisement featuring a man lying on his stomach with a curly hairstyle and mustache, wearing a patterned red and black shirt, with a tall spray can labeled 'LYNX' next to him. The can has a graphic of a cat and the text 'With Catnip' in green. The billboard has playful text that reads 'If her cat likes you, you will get APPRORRROVED' in a mix of font styles. Several cats are sitting around the base of the billboard in an outdoor park at night, with trees in the background and benches nearby.

CREDITS


ECD: Tomás Ostiglia
Creative Directors: Dante Zamboni & Jorge Zacher
Social Creative Director: Maria García Campos
Associate Creative Director: Diego Vieira
Creative Team: Marcos Colombres & Fabio Tridenti
Creative Team: Josefina Mateo Burton & Ezequiel Scarpini
Managing Director: Tom Elliston
Global Business Director (IPG): Federico Duberti
Account Director: Cristina Panea, Carlos Solchaga
Account Supervisor: Paula Portela
Account Manager: Yuanci Vidal
Head of production: Felipe Calviño
Producer: Marina Saro
Production company: CANADA
Director: Andreas Nilsson

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·

MEET THE BAKERS

A dense, dark forest at night with tall trees, some of which have faint moonlight shining through the branches.

EST.

2018

Ideas Baked Proper Good

FRESHLY MADE EVERYDAY

A wooden spatula labeled 'Magnum' with the phrase 'true to pleasure' rests on a surface of swirling chocolate and vanilla ice cream.
Two people lying on a pink bed surrounded by large teddy bears, with vintage lamps and floral wallpaper in the background.

Be Sweeter Than The Sweetest / Axe

Cover art for the video game 'TAG The Game,' featuring four diverse characters, with a tagline 'Only Available in Real Life,' and a black and white background with sparking elements.

TAG: The Game / Persil UK

A young man with curly hair, wearing a patterned shirt, lying on the floor in a studio setting. To his left is a Lynx deodorant can with a cat graphic and the words "With Catnip" on it.
Collage of photographs featuring partially clothed women in various poses, some showing legs and thighs, and a picture with a splash of red paint or blood on a white background.

Let’s Wash Away The Taboo / Persil

A woman in a red jacket and jeans walking on a park pathway while birds fly around her on a sunny day.
A man standing next to an ice cream display board on the beach, with ice cream brands and flavors written on it, and an ice cream freezer nearby. There is a building with a sign that says 'Sea View' in the background.

The Solar Priceboard / Wall’s

A woman with long black hair and makeup posing against a red patterned background with white script. She's wearing a sheer, brown, and metallic dress with a long train.

The Vegan Dress / Magnum

Thick, cracking chocolate / Magnum

Lynx with Catnip / Lynx UK

Melting Icon / Magnum UK

A tabletop with plush animal toys, a PG Tips tea box, teacups, saucers, a teapot, and a cookie, creating a cozy tea party scene with a background of warm, blurred lighting.
A woman with braided hair, wearing a colorful patterned dress, sitting against a solid green background with one hand on her head and the other resting on her knee.

AWA x Magnum

Make The Switch / PG Tips UK

An elderly man with a long white beard and glasses, dressed in a white shirt and red pants, sitting on a plaid sofa reading a letter in a dimly lit room.
Three people sitting on a park bench holding ice cream cones, with a building with columns and bare trees in the background.

Cornetto feat. Cha Eun-Woo

Person playing piano in front of a large fiery explosion resembling the sun.
A chocolate popsicle with a textured, ridged surface lying on a beige background.

The Pleasure Remixed / Magnum

JVKE feat. The Sun / Magnum

A woman with brown hair wears a green bandana on her neck and a teal shirt, standing with her arms crossed in front of a green background. Superimposed on her chest is a logo with a clock and text.

Filterless Filter

The Most Unexpected Gift / ToysRUs

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·