The Pleasure Remix

Magnum is known for its classic ice cream flavours made with high quality ingredients. This time, everything got mixed up with product innovations that had half and half. Combining that year’s classic film with Man vs. Machine’s product sequence, we created a fully remixed film. Because classics can be remixed.

Ice cream bar coated with white chocolate and crunchy toppings on a wooden stick.
A circular arrangement of chocolate and vanilla popsicles arranged in alternating pattern, viewed from above.
A two-flavor ice cream bar on a wooden stick, with chocolate on top and vanilla on the bottom.
A Magnum ice cream bar with a white chocolate coating and a chocolate-covered section on a striped background.
An explosion of a peeled garlic clove with garlic skin flying outward, in midair, against a neutral background.
Chocolate and white chocolate shards flying over a wooden spatula, with a divided background of white and light pink.
An art sculpture resembling a tree with a wooden handle, made of numerous small, light-colored wooden pieces on a dark background.
Chocolate and vanilla ice cream bar with chocolate chips on a wooden stick
Three ice cream bars on wooden sticks with different chocolate coatings and toppings, against a plain background.
A partially broken ice cream bar with chocolate, vanilla, and caramel ice cream on a wooden stick labeled "Magnum" against a light background.
Abstract black and white swirling tunnel pattern with a wooden object at the center.
A splash of vanilla ice cream with chocolate streaks on a plain background.
A chocolate and vanilla ice cream popsicle is shattering into pieces.
A Melting Ice Cream Bar with a Chocolate Coated Bottom and a Vanilla Top
Chocolate and vanilla ice cream bar with a wooden stick labeled "MAGNUM" seen through horizontal blinds
A melted ice cream cone with vanilla and chocolate swirls
A wooden spatula surrounded by a swirling vortex of torn chocolate bar pieces with white and dark chocolate swirl patterns.
Top view of a chocolate glazed donut with chopped nuts on a black background.
Pieces of honeycomb with honey on a dark surface and black background.
Close-up of chocolate sculptures or decorations on a textured white surface.
Close-up of the inside of a cake with white frosting and chocolate and caramel toppings.
A wooden matchstick with the words 'MAGNUM' printed on it, ignited and burning with white smoke.
Close-up of broken pieces of dark chocolate on a black background.
Close-up of a dark chocolate gnocchi with the letter 'M' embossed on its surface, with a wooden handle etched with "GNOCCHI" underneath.
A dolphin swimming underwater with ripples around it.
Close-up of layered milk chocolate, white chocolate, caramel, and chocolate chunks in a dessert

CREDITS


ECD: Tomás Ostiglia
Creative Directors: Kevin Cabuli & Jorge Zacher
Creative Team: Ezequiel Scarpini & Josefina Mateo Burton
Head of Production: Felipe Calviño
Producer: Jorge Saade
Production company: Man vs. Machine

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·

MEET THE BAKERS

Close-up of a ring with a large diamond gemstone set in a gold band with small accent stones.

EST.

2018

Ideas Baked Proper Good

FRESHLY MADE EVERYDAY

A wooden stick labeled 'MAGNUM' floating in a swirling mixture of chocolate and vanilla ice cream.
A man and woman lie on a bed with large pink and black teddy bear stuffed animals, floral pillows, and vintage pink tufted headboard in the background.

Be Sweeter Than The Sweetest / Axe

Video game case for 'TAG The Game' with four characters on the cover, including a blonde girl in a red shirt, and a tagline saying, 'Only Available in Real Life,' against a dark background.

TAG: The Game / Persil UK

A young man with curly hair and a mustache lying on a dark gray surface, wearing a patterned red and black shirt and khaki pants, next to a black canister labeled 'LYNX Without Catnip' with an image of a white cat. The background is dark and plain.
Open photo books displaying intimate and artistic photographs of women, including close-ups of legs, a woman lying on a bed, and abstract images, arranged in a grid pattern.

Let’s Wash Away The Taboo / Persil

A woman in a red coat and blue jeans standing on a park pathway surrounded by white birds flying around, with trees and bushes in the background during autumn.
A man in traditional South Asian clothing stands on a beach, looking into the distance behind a red ice cream display fridge and blackboard with ice cream images and prices, near a small ice cream shop with a sign that reads "Sea View."

The Solar Priceboard / Wall’s

A woman posing in a brown flowing dress with transparent sections and metallic accents, standing against a red wall with large white script text.

The Vegan Dress / Magnum

Thick, cracking chocolate / Magnum

Lynx with Catnip / Lynx UK

Melting Icon / Magnum UK

A miniature tea party setup with plush animals around a small table, featuring a box of PG Tips tea bags, a blue teapot, cups, and saucers, with a cozy, warm background.
A woman with short braided hair wearing a colorful patterned shawl and large yellow earrings, sitting against a green background, with her hand on her forehead and an intense expression.

AWA x Magnum

Make The Switch / PG Tips UK

An elderly man with a white beard, glasses, red pants, and suspenders, sitting on a plaid armchair, reading a letter in a dimly lit room decorated with photographs and artwork.
Three people sitting on a park bench, each holding an ice cream cone, engaging in a conversation. The person on the left has short black hair and wears a beige coat, the person in the middle wears a green jacket and a gray cap, and the person on the right has longer dark hair and wears a light blue coat.

Cornetto feat. Cha Eun-Woo

A person playing a piano in front of a large glowing sun with Electrical discharges, in a dark environment.
A chocolate popsicle with a textured, shredded chocolate coating on a light background.

The Pleasure Remixed / Magnum

JVKE feat. The Sun / Magnum

A woman takes a selfie using a smartphone, with the photo showing her crossing her arms, wearing a green scarf with a logo, and a teal shirt. There are various collage images of women wearing green scarves in the background.

Filterless Filter

The Most Unexpected Gift / ToysRUs

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·