Make the switch

When British people have a cuppa that’s not PG tips, chances are that the tea bag still contains plastic. Plastic that not only ends in their cuppas but also on our planet. To be able to enjoy a fully biodegradable cuppa, PG tips invited everyone to follow this young leader’s example and make the switch. And for that, we counted with a very special guest.

A wooden table set with teal cups and teapot, a box of PG Tips tea, and stuffed animals including a giraffe, leopard, and a pink worm, in a cozy room with warm lighting.
People waiting at a bus stop during the evening with an illuminated advertising LED display showing a campaign about switching to PG tips tea bags, featuring stuffed animals and tea cups.
A subway station platform with an advertisement poster showing a talking elephant plush toy with blue eyes, a yellow and blue floral dress, and a grey body. The poster promotes biodegradable tea bags and features a PG tea bag box, a teacup, a spoon, a small jar with a red lid, and a table lamp in the background.
A poster in a subway station promoting biodegradable cups with a plush giraffe toy and tea cups, next to a seating area under a sign that reads 'King's Cross St. Pancras'.

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·

MEET THE BAKERS

A black and white map illustrating the world with regions labeled as Africa, Europe, Asia, Australia, North America, and South America.

EST.

2018

Ideas Baked Proper Good

FRESHLY MADE EVERYDAY

Close-up of a wooden stick labeled "MAGNUM true to pleasure" resting on swirls of chocolate and vanilla ice cream.
A man and a woman lying in bed surrounded by large teddy bears, with the man looking at the woman who is resting her head on his chest. The headboard is pink and tufted, and there are two nightstands with lamps on each side.

Be Sweeter Than The Sweetest / Axe

Cover art for the video game 'TAC: The Game' displaying several characters and the title 'TAC' in bold black letters.

TAG: The Game / Persil UK

A man lies on the floor, propped on his elbows, next to a large can of Lynx body spray with the label "With Catnip" and an image of a white cat. The background is dark and plain.
A collection of open magazines displaying various artistic photographs and text, arranged in a grid pattern.

Let’s Wash Away The Taboo / Persil

A woman in a red jacket and jeans holding a popsicle and a purse stands on a park pathway surrounded by flying white pigeons during autumn.
A man in traditional clothing standing on a beach, looking at a colorful ice cream and snack menu board outside a small shop named 'Sea View' with a red ice cream freezer nearby.

The Solar Priceboard / Wall’s

A woman in a sheer, brown, and metallic outfit standing against a red background with white cursive text.

The Vegan Dress / Magnum

Thick, cracking chocolate / Magnum

Lynx with Catnip / Lynx UK

Melting Icon / Magnum UK

A table with a box of PG Tips tea bags, several stuffed animals including a giraffe, zebra, and bear, and cups and teapots, all in a cozy room with warm lighting
A woman with braided hair and gold earrings sitting with one hand on her head and the other on her knee, wearing a colorful shawl and a black shirt, against a green background.

AWA x Magnum

Make The Switch / PG Tips UK

An elderly man with a long white beard and glasses, dressed in a Christmas-themed outfit, sitting on a plaid armchair in a cozy, dimly lit room, reading a letter.
Three people sitting on a park bench, holding ice cream cones and engaging in conversation, with a building in the background.

Cornetto feat. Cha Eun-Woo

A person playing a digital piano on a stage with a large, fiery sun and lightning display in the background.
A chocolate ice cream bar covered in chocolate shavings, resting on a plain background.

The Pleasure Remixed / Magnum

JVKE feat. The Sun / Magnum

A woman with arms crossed, wearing a teal top and a green bandana with a white logo, is seen on a smartphone screen in the foreground, while the background features a collage of various images of women and girls, many of whom wear green bandanas or scarves with a similar logo.

Filterless Filter

The Most Unexpected Gift / ToysRUs

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·