The Most Unexpected Gift

In December 2020, every kid around the world wondered if Santa was going to able to come that year. It was probably the weirdest Christmas ever. So we asked Santa for an even weirder gift: to stay home. ToysRUs rolled up their sleeves and saved christmas by delivering the gifts. Not only with a heart-melting film, but also by displaying the biggest letter ever written.

Large billboard on a city street featuring Santa Claus with a message to stay home during Christmas, with toysrus.es logo at the bottom.
A digital advertisement featuring Santa Claus sitting in a cozy room with a Christmas tree, sending a holiday message in Spanish to a father, suggesting he stay home for Christmas. The ad is on a city street billboard at night with illuminated buildings and street signs in the background.
Handwritten note with a URL and references to La Dancing Queen by ABBA and Russia.
Bus stop shelter with a Christmas advertisement featuring Santa Claus with text in Spanish, on a city street with blurred pedestrians and buildings in the background.

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·

MEET THE BAKERS

Black and white photo of a man wearing glasses and a sports jacket, standing in front of a microphone, speaking or singing, possibly on stage.

EST.

2018

Ideas Baked Proper Good

FRESHLY MADE EVERYDAY

A wooden spatula with the brand name 'MAGNUM' resting on a surface with swirling layers of chocolate and vanilla ice cream.
Two people, a man and a woman, are cuddling on a pink tufted bed surrounded by large stuffed animals, including a black bear and a pink teddy bear. The woman is smiling with her eyes closed, and the man is looking to the side. There are nightstands with lamps on either side of the bed.

Be Sweeter Than The Sweetest / Axe

Video game box titled 'TAG The Game' with four diverse characters on the cover, featuring a tag game scene at the bottom, and the phrase 'Only Available in Real Life' at the top.

TAG: The Game / Persil UK

A man with curly hair, a mustache, wearing a patterned shirt and beige pants, is lying on the floor on his stomach, propped up on his elbows, with a large Lynx deodorant spray can featuring a white cat and the words "With Catnip" in front of him.
Collection of photo books opened to images of women in various relaxed poses and fabrics, with some pages featuring text and abstract artwork.

Let’s Wash Away The Taboo / Persil

A woman with curly hair, wearing a red coat and blue jeans, stands on a pathway in a park during fall, holding a chocolate ice cream cone in her right hand and a brown purse in her left. She is surrounded by flying white pigeons and appears to be enjoying the moment.
A man in traditional South Asian attire standing on a sandy beach, looking at an ice cream menu board outside an ice cream shop with a sign that reads "Sea View." There is a red ice cream freezer next to the shop, and the ocean can be seen in the background.

The Solar Priceboard / Wall’s

A woman in a sheer, brown dress with metallic accents, standing in front of a red background with white cursive writing.

The Vegan Dress / Magnum

Thick, cracking chocolate / Magnum

Lynx with Catnip / Lynx UK

Melting Icon / Magnum UK

Colorful stuffed animals and a box of PG Tips tea on a table with cups and teapots, in a cozy setting.
A woman with braids sitting with her elbow on her knee, wearing colorful clothing and a large yellow earring, against a green background.

AWA x Magnum

Make The Switch / PG Tips UK

An elderly man with a long white beard, glasses, wearing a white sweater and red pants, sitting on a plaid armchair reading a letter in a cozy, dimly lit room.
Two women and one man sitting on a park bench, each holding an ice cream cone, engaging in a conversation. The scene takes place outdoors with a building and trees in the background, during late afternoon or early evening.

Cornetto feat. Cha Eun-Woo

A person playing a digital piano in front of a large, fiery sun with lightning, creating a surreal scene with dark surroundings.
A close-up of a chocolate-covered ice cream bar with a wooden stick labeled 'MAGNUM' against a beige background.

The Pleasure Remixed / Magnum

JVKE feat. The Sun / Magnum

A woman taking a selfie with a smartphone, wearing a green bandana with white text and a green shirt, with a collage of similar images in the background.

Filterless Filter

The Most Unexpected Gift / ToysRUs

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·

FRESHLY MADE EVERY DAY · QUALITY FOR EXPORT · © ·